On July 2020, 7, the annual "Yibo Doors and Windows Annual Dealer Marketing Summit" was grandly held at Holiday Inn Qingyuan Country Garden. Dealers and all employees from all over the country gathered together to discuss the 6 brand planning and strategic layout, review the past, look forward to the future, and write a new chapter in the rapid development of Yibo.
At about 8:30, dealers entered the venue one after another. The staff dressed uniformly, showing the best spirit, and lined up to extend a warm welcome to the dealer's family.
Mr. Gao Jianfang, Chairman of Yibo Doors and Windows, delivered a speech, expressing sincere thanks to the distributors and the warm welcome of the signing representatives. Gao Dong said: The achievements of Yibo and the long-term cooperation of dealers are inseparable, and they have contributed great strength to the company's market development and performance achievement for many years. In 2020, with the completion of the second production base, the company deployed automated intelligent production lines and laboratory testing centers in advance, devoted energy to product quality, and laid the upgrade road of smart factories with the core carrier of Industry 4.0 in terms of production timeliness. In three months, the number of Douyin topics exceeded <> million brand output exposure.
Chairman Mr. Gao Jianfang
Hand in hand to build dreams and move forward
During the period, 8 representatives of strategic cooperation signing guests, including Yibo & New Ego, Red Numerical Control, Gastroton, Fuyuqi Door and Window Technology, Sunwayhome, Central Broadcasting Network, Yunhong Jiaze and Ping An of China, conducted a grand "strategic cooperation signing ceremony", forming eight matrices of 1+8 production + marketing, and through sincere cooperation, win-win cooperation, and jointly achieve the development of enterprises and industries.
Marketing layout to create the future together
In view of the company's current strategy and future development direction, Mr. Huang delivered a speech on the theme of "2020 Brand Marketing Plan", using the factory production and marketing matrix, terminal conversion path, new and old dealer decomposition and short video publicity form to improve the brand marketing strength and corporate soft power of Yibo.
Marketing Director Huang Tao
Smart factory transformation and upgrading
Zeng Zhixiong, chief training lecturer of Yibo doors and windows, delivered a keynote speech on "Smart Factory": among them, the first comprehensive performance testing laboratory in the door and window industry established by cooperation and the introduction of the first glass self-explosion detection kettle in the door and window industry in Guangdong, the first Glassstone insulating glass production line in the door and window industry in Guangdong, and the most professional intelligent CNC machining center production line in the industry, gradually forming the upgrade of the smart factory, escorting the safety of Yibo doors and windows consumers!
Lead trainer Zeng Zhixiong
New products are ready to go
Yang Xubo, director of Yibo door and window operations, opened the prelude to the upgrade of new Yibo products with a speech of "new product release". Mr. Yang also mentioned that in the future, Yibo will also keep up with the market trend and continue to launch more and more new products.
Director of Operations Yang Xubo
Market assistance empowers terminals
He Qiang, marketing director of Yibo doors and windows, mentioned in his keynote speech on "market assistance" that in order to provide dealers with a comprehensive and perfect market assistance system that is more in line with market changes, through the two major help engines under the terminal to train business schools + active marketing assistance upgrades, in the post-epidemic era should embrace changes, compete with the times, try to make breakthroughs in three aspects: marketing experience front + new media drainage + circle stores, the epidemic is clear, change the "live" method.
Marketing Director He Qiang
Embrace change and keep up with the times
In the context of the epidemic, a large number of excellent dealers still emerged in the first half of 2020, and the last three excellent dealers of the summit shared their successful experience from growth, leapfrogging, and transformation into the theme of store operation, channel drainage breakthrough under the influence of the epidemic, promotional activity explosion, team incentive mechanism, etc., which have aroused the strong resonance and recognition of dealers in the field, encouraged everyone's morale, and also allowed more dealers to find a development model for reference.
The sudden arrival of the epidemic in 2020 and the arrival of the epidemic crisis have hidden great opportunities in the "crisis". "Machine" is that the market pattern has ushered in more new changes, and manufacturers can only concentrate on changing the old business model in order not to be left behind in the industry at the situation level. The convening of the Yibo Door and Window Dealer Summit has a huge impact in the post-epidemic era! This is not only a review and summary of the 2019 year and the first half of 2020, but also the layout and deployment of the second half of the year! Continuously develop new products to meet the needs of terminals; At the same time, do a good job in upgrading the brand marketing matrix, carry out the change and innovation of high-density marketing models, lead the majority of dealers out of the impact of the epidemic, and work together with the Yibo family across the country to create a better future in the future!