It is often said that everything you do should "win at the starting line", and this statement also applies to the physical operation of high-end door and window agents. Because in the current building materials market environment, it is usually the market that determines the operation, not the operation determines the market. For high-end door and window agents, a good location is half the battle. The location is well chosen, like a phoenix finding a plane tree, taking a solid step for the future. So, how to judge whether the business address of the door and window franchise store is reasonable? The industry recommends judging from the following four basic conditions.
Condition 1: Geographical environment
As a consumer, the first criterion for choosing to enter a franchised store is the geographical environment of the store. Imagine being near a garbage dump or a dusty, noisy window and door store, who would want to stay in the store? Even if the doors and windows in the store are very tasteful, consumers may think: how can there be good doors and windows products worth buying in such a bad place!
Condition 2: Traffic conditions
Traffic is important for everyone, and whether the traffic in the location of the door and window franchise store is convenient is one of the important factors that directly affect the flow of customers. Generally speaking, the number of customers entering the window and door franchise stores is proportional to the local traffic flow. The bustling business district is easily accessible, and there are often numerous bus lines to choose from, making it easy for customers to come to the store.
Condition 3: Reach the population
The demographic status of the area served by the window and door franchise is a key factor in site selection. Generally speaking, the denser the population of the business district where the door and window franchise store is located, the better, and the most important thing is that the denser the target customers, the better, and have strong spending power. At present, large and medium-sized cities are relatively concentrated to form various areas, such as building materials markets, home decoration cities, and so on.
Condition 4: Store area
According to the size of the business district, it is necessary to reasonably plan the area of the door and window franchise store, so as to ensure the better display of door and window goods. Moreover, the door and window franchise store has the conditions for long-term operation to facilitate the construction of the door and window brand.
High-end door and window agents face the end customer - consumers, in the current era of information explosion, must find the closest distance and the most suitable location to present the most real products and services to users. Among them, the position accounts for 70% of the success factors of opening a store, although it is somewhat exaggerated, but it shows the importance of the location of the physical store of doors and windows.