In recent years, the rapid development of urbanization construction means that a large number of people have poured into the city and become the urban population, at this time, buying a house has become the foundation of these new urban people, of course, buying a house decoration is indispensable to doors and windows and other home decoration necessities.
On the other hand, the improvement of living standards has brought about the demand for housing refurbishment. According to relevant statistics, Chinese families will carry out rebuilding every 8-15 years on average, which means that a large wave of groups with house redecoration needs is rising, and in the process of redecoration, it is especially necessary to replace home decoration products such as doors and windows, which also makes the door and window market still have huge business opportunities.
How do high-end door and window agents ensure profitability?
Now that you have a profit point, how to ensure profitability next? In the face of the fiercely competitive door and window market, high-end door and window agents have also raised such questions.
According to the detailed interpretation of industry insiders, profitable high-end door and window agents generally have the following three common characteristics, one is the effective management of the store, the second is the upgrading of products, and the third is to attach importance to the shopping experience of consumers.
1. Effective store management
To ensure profitability, the door and window specialty store must first let consumers enter the store to consume, and to attract the attention of consumers, it is naturally inseparable from a good store image and a pleasant sales atmosphere, which requires dealers to strengthen store management.
But for some inexperienced dealers, doing a good job in store management is not a simple thing, in order to help high-end door and window agents do a good job in store management, enterprises can assist in store design, decoration, etc. in the early stage of store opening, to create a good image of the store; Hold relevant training meetings to strengthen the sales ability of high-end door and window agents and store guides, create a pleasant sales atmosphere, and effectively promote the completion of transactions; Send special personnel to the store for guidance, and solve various problems encountered by high-end door and window agents in the management and operation of the store at any time.
2. Product upgrading
As we all know, quality products have always been the biggest selling point of a business. For consumers, in addition to the product quality, function, etc. that they previously paid attention to, the appearance design of doors and windows products has gradually become an aspect of their attention, especially after getting used to the same doors and windows on the market, a set of novel and distinctive doors and windows can capture their hearts. Therefore, dealers need to update products in time to give consumers some freshness.
Of course, at this time, companies can increase research and development efforts and continuously launch new products according to consumer demand, which will also continue to boost the profitability of dealers.
3. Focus on the consumer shopping experience
Nowadays, in the era of "experience is king" and "service is king", consumers are paying more and more attention to the services they enjoy before and after purchasing products. High-end door and window agents are also aware of this, actively improve services, and provide "one-stop" comprehensive services from pre-sales, sales and after-sales, and strive to bring consumers a pleasant shopping experience.
In addition, in order to assist high-end door and window agents to provide consumers with a better shopping experience, enterprises can personalize the designed products in the space through digital experience marketing, so that consumers can intuitively see the decoration effect of doors and windows, and greatly improve consumer satisfaction. In this way, it also reduces the trouble caused by consumers to modify the installation plan and replace doors and windows due to dissatisfaction with the decoration effect. At the same time, the use of the system can also attract more customer flow, increase the number of terminal sales orders, bring new profit growth points to specialty stores, and benefit more dealers.
In short, whether it can be profitable is not only a test of the strength of high-end door and window agents, but also a test for enterprises. In the process of development, door and window enterprises and high-end door and window agents should work together to achieve mutual benefit and win-win results.